About the Job:
Qt Group is seeking a strategic and experienced Field Marketing Manager to lead marketing efforts across the US and Canada. In this role, you will also be responsible for managing the AMER field marketing team, ensuring alignment with global marketing strategies and driving key initiatives across the region. You will build and execute comprehensive marketing plans that drive sales opportunities, support the customer lifecycle, and enhance Qt’s market presence. This role is based in Boston, MA and reports to the Field Marketing Director, based in Espoo, Finland.
You will:
- Marketing Strategy & Budget Planning
- Build and manage the marketing budget and marketing plan in collaboration with marketing stakeholders and sales to drive qualified sales opportunities.
- Enhance company positioning and brand awareness through digital, content, and event-based marketing initiatives
- Team Leadership & Regional Oversight
- Lead and manage the AMER field marketing team, providing direction, mentorship, and performance management to drive regional success.
- Ensure the field marketing team aligns with global strategies while addressing regional nuances and market needs.
- Demand Generation
- Develop and execute demand generation strategies that drive measurable growth, leveraging data-driven insights and optimizing performance.
- Strategically explore and implement new growth opportunities to drive business impact.
- Build a strong marketing-to-sales funnel using CRM and marketing automation tools.
- Event Management
- Lead the planning, execution, and measurement of various events including virtual events, speaking opportunities, seminars, trade shows, conferences, and webinars.
- Oversee all aspects of event planning from budgeting, scheduling, and logistics to content development, creative theming, promotions, post-event follow-ups, and success metrics.
- Cross-Functional Alignment and Reporting
- Collaborate with cross-functional team-members in Sales to ensure marketing activities are aligned with company growth goals
- Continuously assess and refine marketing tactics to ensure optimal outcomes.
About You:
- Bachelor’s Degree or higher in Marketing Communications or a related field.
- 7+ years of relevant marketing experience with a strong background in inbound marketing, event marketing, and demand generation.
- Experience in B2B marketing within technology-driven environments is preferred.
- Proven experience in demand generation and pipeline management using CRM and marketing automation tools such as HubSpot and Salesforce.
- Strong understanding of event marketing methodologies and processes.
- Results-driven with the ability to set aggressive yet achievable goals, monitor performance, and deliver impactful results.
- A strategic thinker with business acumen to align marketing activities with overall business objectives.
- Strong team player, able to work in cross-functional, diverse teams, and drive results through effective collaboration.
What We Offer
- A highly collaborative, international workplace with a lot of opportunities to grow
- Flexible workplace (2x a week in our brand new office in the Innovation & Design building)
- Free parking and office shuttle in Boston office
- Comprehensive medical, dental, and vision benefits with multiple plans to choose from
- 401K with match up to 8%
- PTO, sick, and holiday pay
- Team outings and events
Be yourself at Qt
At Qt, we appreciate the individual differences of our employees and aim to promote diversity through all our practices. We provide a workplace that generates equal opportunities regardless of gender, religion, national origin, age, disabilities, and any other factors. We have unique products, but our people make us exceptional. We strongly encourage people from all groups to apply – we welcome you as you are.
We would like to know more about you. Tell us about your skills, strengths, and knowledge, but even more importantly about yourself.
About Qt
Qt Group (Nasdaq Helsinki: QTCOM) is a global software company, trusted by industry leaders and over 1.5 million developers worldwide to create applications and smart devices that users love. We help our customers to increase productivity through the entire product development lifecycle - from UI design and software development to quality management and deployment.
Our customers are in more than 70 different industries in over 180 countries. Qt Group is headquartered in Espoo, Finland, and employs almost 700 people globally. To learn more, visit www.qt.io
We give equal opportunities for personal growth and career development, regardless of gender, age, ethnicity, disabilities, nationality, sexual orientation, religious beliefs, political affiliations, marital or economic status, or position within the company.