About the Job:
In this role, the Marketing Specialist, Customer Acquisition, will identify and implement marketing and communications strategies to support pipeline creation for existing and new customers.
This position reports to the Senior Marketing Manager, Americas, and will work in collaboration with the Net New and Enterprise Sales teams to implement strategies to proactively engage and expand prospects’ knowledge of The Qt Group's values and solutions. This position is located in Boston, MA.
You will:
- Collaborate with stakeholders to develop impactful, results-driven integrated marketing programs that maintain and improve customer perception of The Qt Group.
- Partner with Net New and Install Sales teams on new and existing marketing activities being performed.
- Develop growth strategies with Enterprise Accounts team to optimize engagement and drive expansion within select accounts.
- Identify the most effective marketing materials, channels, and messaging for target accounts.
- Plan, craft and execute Account-Based Marketing campaigns in partnership with Install teams to advance existing opportunities with existing targeted accounts and contacts.
- Leverage intent data to strategize and execute Account-Based Marketing campaigns in partnership with Net New team.
- Evaluate ROI/impact of marketing activities.
- Leverage existing professional experience and industry trends to recommend and implement new marketing strategies/tactics.
About You:
- 3-5 years of B2B technology marketing experience; agency experience in a customer-facing role preferred.
- Confident, self-starter who thrives in a fast-paced, high-growth work environment.
- Exceptional organizational skills with strong attention to detail and discipline to follow policies and processes from execution to lead flow.
- Excellent interpersonal skills. Ability to work well with virtual teams. Proven ability to work closely and collaboratively with global team members including Executives, Sales, Product, and other key internal stakeholders to develop measurable integrated marketing programs.
- Proven track record of solid written, verbal, and non-verbal communication.
- Proficiency in using customer relationship management (CRM) software, such as HubSpot.
- Critical and strategic thinking skills with the ability to put growth strategies into action.
- Master's degree preferred.
What We Offer
- A highly collaborative, international workplace with a lot of opportunities to grow
- Flexible workplace (2x a week in office)
- Comprehensive medical, dental, and vision benefits with multiple plans to choose from
- 401K with match up to 8%
- PTO, sick, and holiday pay
- Team outings and events
Be yourself at Qt
At Qt, we appreciate the individual differences of our employees and aim to promote diversity through all our practices. We provide a workplace that generates equal opportunities regardless of gender, religion, national origin, age, disabilities, and any other factors. We have unique products, but our people make us exceptional. We strongly encourage people from all groups to apply – we welcome you as you are.
We would like to know more about you. Tell us about your skills, strengths, and knowledge, but even more importantly about yourself.
About Qt
Qt Group (Nasdaq Helsinki: QTCOM) is a global software company, trusted by industry leaders and over 1.5 million developers worldwide to create applications and smart devices that users love. We help our customers to increase productivity through the entire product development lifecycle - from UI design and software development to quality management and deployment.
Our customers are in more than 70 different industries in over 180 countries. Qt Group is headquartered in Espoo, Finland, and employs almost 700 people globally. To learn more, visit www.qt.io
We give equal opportunities for personal growth and career development, regardless of gender, age, ethnicity, disabilities, nationality, sexual orientation, religious beliefs, political affiliations, marital or economic status, or position within the company.